Position/Status

Lecturer School of Business

E-mail Address

juniter@kcau.ac.ke

Academic Qualification

• Ph.D. in Business Management (Marketing Option) – Huazhong University of Science and Technology
• Master of Business Administration – Daystar University
• Bachelor of Business Administration-University of Eastern Africa Baraton

Membership of Professional Bodies or Associations

Profile

Dr. Juniter is a seasoned, focused, experienced and knowledgeable Lecturer with an excellent teaching, research and academic service record. She is a dedicated lecturer with a vast experience in Marketing and Management areas. She possesses a keen interest in Green Marketing, Corporate Social Responsibility and Brand Management.

Dr. Juniter’s key competencies include research skills, interpersonal skills, leadership, critical thinking, problem-solving skills, communication and presentation skills, decision-making abilities and excellent planning and organization skills.

Research Interest

Selected Publications(Books, Refereed publications & Non Refereed publications)

• Kwamboka, J., & Owino, E. O. (2024). The Moderating Effect of Social Media Usage on Online Reviews and Consumer Purchasing Intention in Kenya. International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p), 2(1), 1-11.
  DOI: https://researchbridgepublisher.com/index.php/ijsshr/article/view/65
• Juniter K.Mokua, Obonyo D.D (2018). Effect of corporate social irresponsibility on purchase intention. The mediating role of corporate Reputation and consumer attitude. Journal of Research in Business and social sciences.
  Links: https://ideas.repec.org/a/rbs/ijbrss/v7y2018i2p30-46.htm , https://www.researchgate.net/publication/328877548_Corporate_Social_Irresponsibility_and_Purchase_Intention_the_Mediating_role_of_Corporate_Reputation_and_Consumer_Attitude
• Bruce Gashema, Juniter Mokua (2019). Trickledown effect of CEO transformation leadership on Employee innovation work behaviour Examining the behaviours and organization innovation culture. Journal of Business Ecosystem &strategy1 (2) (2019)01-14.  Link: https://ideas.repec.org/a/adi/ijbess/v1y2019i2p01-14.html
• Jeanine Niyokomezi, Juniter K Mokua (2020). Effect of brand communities on consumer engagement and trust Evidence from Mobile phone brands Facebook pages in Burundi. Journal in Research in Business and Social Sciences Vol 9 No 4. Link: https://ideas.repec.org/a/rbs/ijbrss/v9y2020i4p244-252.html
• Phakamani Dlamani, Iris Zhou, Juniter K.M (2018). Supervisor Workplace Gossip and Employee Job Performance: The Mediation Effect of Employee Job Engagement. Journal of Research in Business and Social Science Link: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2, https://ideas.repec.org/a/rbs/ijbrss/v7y2018i4p10-20.html

Conferences & Chapters

• Marketing Strategy in the Sharing Economy: Localization and Globalization, Huazhong University of Science and Technology 15^thinternational conference
• Impact of Artificial Intelligence on Business in Emerging Markets, Shanghai Normal University 20^th International conference.
• Business innovation and sustainability amidst the global pandemic, KCAU School of Business Annual Research Conference (SOBARC II)
• Role of social media in stakeholder’s engagements in Universities in Kenya, KCAU School of Business Annual Research Conference (SOBARC III)
• Influence of Change Management on organizational culture in parastatals in Kenya, KCAU School of Business Annual Research (SOBARC III)