Designation

Lecturer School of Business

Staff E-mail Address

juniter@kcau.ac.ke

Academic Qualification

• Master of Business Administration(Strategic D. in Business Management (Marketing) – Huazhong University of Science and Technology 2020.
• Management) – Daystar University, 2012
• Bachelor of Business Administration(Marketing) -University of Eastern Africa Baraton ,2008

Membership of Professional Bodies/Associations

Profile

A dedicated lecturer and researcher specializing in Marketing and Management, with a strong focus on Green Marketing, Corporate Social Responsibility (CSR), and Brand Management. She is highly skilled in research, leadership, strategic decision-making, and communication, with a proven track record in academic service, curriculum development, and student mentorship. Her work emphasizes sustainable marketing practices, ethical business strategies, and brand development, contributing to both theoretical advancements and practical applications in the field.

Selected Publications: Books, Refereed publications & Non Refereed publications

• Kwamboka, J., & Owino, E. O. (2024). The Moderating Effect of Social Media Usage on Online Reviews and Consumer Purchasing Intention in Kenya. International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p), 2(1), 1-11.
  DOI: https://researchbridgepublisher.com/index.php/ijsshr/article/view/65
• Juniter K.Mokua, Obonyo D.D (2018). Effect of corporate social irresponsibility on purchase intention. The mediating role of corporate Reputation and consumer attitude. Journal of Research in Business and social sciences.
  Links: https://ideas.repec.org/a/rbs/ijbrss/v7y2018i2p30-46.htm,
• Bruce Gashema, Juniter Mokua(2019). Trickledown effect of CEO transformation leadership on Employee innovation work behaviour Examining the behaviours and organization innovation culture. Journal of Business Ecosystem &strategy1 (2) (2019)01-14.  Link: https://ideas.repec.org/a/adi/ijbess/v1y2019i2p01-14.html
• Jeanine Niyokomezi, Juniter K Mokua (2020). Effect of brand communities on consumer engagement and trust Evidence from Mobile phone brands Facebook pages in Burundi. Journal in Research in Business and Social Sciences Vol 9 No 4. Link: https://ideas.repec.org/a/rbs/ijbrss/v9y2020i4p244-252.html
• Phakamani Dlamani, Iris Zhou, Juniter K.M (2018). Supervisor Workplace Gossip and Employee Job Performance: The Mediation Effect of Employee Job Engagement. Journal of Research in Business and Social Science Link: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2, https://ideas.repec.org/a/rbs/ijbrss/v7y2018i4p10-20.html

Research Interest

Conferences & Chapters

• KCA University School of Business 3rd Annual Research Conference (SOBARC III)July 2023
• China Marketing International Conference on Marketing theory and Practice in Mobile Internet, Qingdao China, July 2019.
• Marketing Strategy in the Sharing Economy: Localization and Globalization, Beijing China, July 2017.

• Marketing Strategy in the Sharing Economy: Localization and Globalization, Huazhong University of Science and Technology 15^thinternational conference
• Impact of Artificial Intelligence on Business in Emerging Markets, Shanghai Normal University 20^th International conference.
• Business innovation and sustainability amidst the global pandemic, KCAU School of Business Annual Research Conference (SOBARC II)
• Role of social media in stakeholder’s engagements in Universities in Kenya, KCAU School of Business Annual Research Conference (SOBARC III)
• Influence of Change Management on organizational culture in parastatals in Kenya, KCAU School of Business Annual Research (SOBARC III)

Teaching (Learning Environment)

• My teaching philosophy is rooted in the belief that education should be dynamic, experiential, and industry-relevant. I strive to create an engaging learning environment that bridges theory with real-world application, equipping students with the skills, strategic mindset, and adaptability needed to excel in the evolving marketing landscape.
• I emphasize active and experiential learning, where students move beyond passive absorption to hands-on application. Through case studies, simulations, and real-world projects, I encourage students to think critically, solve problems creatively, and develop marketing strategies that align with contemporary industry trends.