Dr. Edward O. Owino, PhD.


Dean School of Business/ Senior Lecturer

E-mail Address


Academic Qualification

  • PhD in Marketing (University of Nairobi, 2013);
  • Master of Business Administration-Marketing (Kenyatta University, 2002);
  • Bachelor of Education – Maths & Economics (Kenyatta University, 1999)

Membership of Professional Bodies or Associations

  • Marketing Society of Kenya (MSK)


Edward is a Faculty member in the Business Administration and Management Department, at KCA University, School of Business. He is a stout marketer with both industry and academic experience.  A Senior Lecturer of Marketing Management at KCA University, School of Business, and a marked consultant in Marketing and Management disciplines. He holds a Doctor of Philosophy in Business  Management (Marketing) from the University of Nairobi and a Masters of Business Administration (Marketing) from Kenyatta University. He has over 17 years of experience in teaching at the University level and five years’ of experience as a Dean Faculty of Education. Presently, Edward is the Dean School of Business at KCA University and cumulatively he has over ten years of experience at senior university management level. Edward is the Convener of the School of Business Annual Research Conference (SOBARC III) and with strong research interest in areas encompassing; service marketing, digital marketing, and strategic marketing management. Edward is an agile leader with excellent communication skills, he inspires, influences, and motivates teams toward goal attainment. Edward’s career objective is to be a leader in higher education and a consultant with a positive influence on humanity.

To contact Dr. Owino: email deancob@kcau.ac.ke


Research Interest

  • Service Marketing,
  • Digital Marketing, and
  • Strategic Marketing Management

Selected Publications(Books, Refereed publications & Non Refereed publications)

Conferences & Chapters

  • 2019: Panel Data Analysis Workshop held on 18-21st November at Kenya School of Monetary Studies.
  • 2018: Lead Facilitator in a Three Day Sales Masterclass Training For Embassy of France-Kenya.
  • 2018: Convener as Faculty Dean of a One Day Seminar with the Theme: Active Listening Skills For Counselors and Educators Training Workshop.


  • The Influence of Service Quality, Corporate Image and Customer Satisfaction among University Students in Kenya.
Dr. Edward O. Owino, PhD.